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Five Examples of shifts and how they
impact on us as digital citizens
1.
Newspaper circulation
is down 7 million over the last 25 years.
But in the last 5
years, unique readers of online newspapers are up 30 million.
2.
abc, nbc and cbs get ten million unique
visitors every month collectively and have been around collectively for 200
years.
Myspace, Youtube and Facebook get 250
million unique visitors every month, and didn’t exist 9 years ago (the video
says 6, but it was made in 2009).
3.
95% of all music downloaded last year
wasn’t paid for.
4.
93% of US adults own a mobile phone.
1/3 of them don’t feel safe using it for
purchanses.
5.
In February 2008, John McCain raised 11
million dollars for his presidential campaign.
Barack Obama attended no fundraisers,
instead he used social media to raise 55 million dollars in that month.
Copyright
Issues
I started thinking about copyright issues,
and was interested to read in Dearney and Feather, that intellectual copyright
exists both to protect the innovator, but also to encourage innovation. When it is so easy to access newspapers and
music and books and articles, are we going to lose our motivation to create
unique works, to think our own thoughts?
When it is so easy to find out what other people think, when there is so
much to read that has already been written, will we have time to think deeply
enough to create new great things, or are we doomed to intellectual mediocrity
now? I’m thinking (in despair) of works
like Fifty Shades of Grey - a badly written piece of fan fiction with a mass audience who are just lapping it up (if I can use the word lapping at this point without it seeming deliberately distasteful).
Policy needs to address issues of
copyright, for all media platforms, words, music and photos/pictures.
Initially I was shocked by the claim that
95% of music downloaded wasn’t paid for.
Then I started thinking about how I got my own music in the 80’s – by
borrowing and recording my own copy of friends tapes, which may or may not have
been originals. By recording music from
the television or the radio. The biggest
difference is probably one of quality of recording. The illegal mp3 is invariably going to be of
higher quality than when you hoped the radio announcer wouldn’t talk too long
over the beginning or end of your favourite track.
Digital
Literacy
Social media has changed the way the world
has until now operated. The presidential
campaign demonstrates that eloquently.
Those who refuse to engage in these technologies simply will not succeed
over those who can harness them. I know
people who don’t use social media, who see it as irrelevant, who refuse to
engage, some of them are only in their 30’s, and I wonder what will happen to
them as the world keeps changing. I’ve
been dragged along in the wake of my husband, who is probably one of the worlds
oldest digital natives, having grown up in a university environment with some
of the earliest computers. I am constantly out of my depth, because he changes
stuff all the time.
Mobile devices are where we are headed, and
already the percentage of adults who have a phone is very very high. I expect that as time goes on, and there are
more adults who have grown up in this connected world, the ease with online
purchasing will also increase. It is
going to become more and more essential that library websites have mobile
versions, because this is how our users will be accessing our sites.
Online
Safety
Online behavior will follow you in a way
that the mistakes you made in high school don’t. Helping students to realize that Facebook is
not their diary, that online bullying is not acceptable, that posting photos of
yourself in compromising situations is not good practice needs to be part of
what we do.
There are so many ways you can put yourself
online (youtbe, Facebook, MySpace etc), and there is a vulnerability in
this. The Jenkins whitepaper observed
that young people often found that in putting content online for their friends,
they sometimes attracted unwelcome attention from strangers.
When you can hide your identity, is there
less restraint from behaving in an antisocial way?
Content
Regulation
We must look at questions of responsibility
for use, filters of content which may be inappropriate. The internet is difficult to police, because
of it’s vastness, and because it is an international entity, it allows access
to unsavoury content, and whose responsibility is that?
When there isn’t a set of ethical
guidelines that contributors are expected to adhere to, how do we deal with
that?